Thursday, August 28, 2008

Marketing v. Public Relations

Now that I'm finally on a team of creative people working together on a larger project, I'm learning the differences between Marketing, Advertising, and Public Relations. At first, these three things seem interchangeable. I now understand each role more, but the simplest explanation I've found is this: Marketing=$, Public Relations=free.

As a graphic designer, I'm understanding my roll within this group better. Previously, I've been something of a one woman show. Recognizing target audiences, concepting ideas, and following through on the visual side of projects. Now, all these rolls are divided up and taken to a higher level. I'm really enjoying this learning process, and ultimately, I'm learning a great deal more about my industry. What I'm finding is that there seems to be a common thread among designers in particular. We love to share ideas. We get excited about things and want to share in our excitement. We enjoy collaborative thinking. What I'm learning is that it's OK to be "the talker" in a meeting if it means you're getting somewhere and being productive. What I have to force myself to do a little more (and this is something I'm getting more used to in all aspects of my life) is, I have to be more forthcoming with what is on my mind. I need to do a little less internal editing. Because if there's any industry where the free-flowing ideas and thought are important, it's mine. And what's great is, I'm in an environment that welcomes it.


I found this clever graphic online that illustrates the difference between marketing, advertising, and pr.


2 comments:

Anonymous said...

Ok, ok. But who would win in a fight?
Lee

Michi said...

Advertising...hands down! haha, that makes no sense.